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It's not the fact that we are in an election, where all material put out by parties is propaganda, by my reading of the definition.
It's the fact that it happens ever more frequently, and is disguised in a manner that makes it harder to discern what is propaganda. People in an election will be more aware I hope 🤞

en.m.wiktionary.org/wiki/propa
en.wikipedia.org/wiki/Propagan

Article on DWP advertising Universal Credit
independent.co.uk/news/uk/poli

Advertising Standards Association ruling
asa.org.uk/rulings/department-

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