The chart below shows how people identify their nationality, from the 2011 census. In each of the UK constituent countries the majority of people identify with that country rather than British.
There are some exceptions: e.g. London probably due to the high number of people with a non-English background, Northern Ireland probably due to the Unionist/Nationalist divide.
The internal lines show local authority areas. Respondents were free to choose more than one identity.
I believe 2011 was the first time that the national identity question was asked in the census. However, other surveys have asked the identity question and usually the trend has been away from British to specifically Scottish, English, Welsh. NI is a special case.
Identity has a bearing on how people vote. For example: people who identified as "Scottish, not British" were far more likely to vote Yes in the independence referendum.
Interesting, Scottishness seems to be relatively high (I'd like to see it higher). Britishness is the same for Scotland and Wales.
12.8% in Wales think they're English but no one in any of the other countries think they're from a different country.
It would be interesting to see what way the Northern Irish would go if they had to choose between British or Irish.
I think Scotland has always had a strong identity which reflects in those figures. I was surprised how high the figure was for Englishness. It might be the resurgence of the St George flag reflects a resurgence (or maybe casual).
People in NI might well have to choose between being Irish and British very soon.
@wizardofosmium @fitheach I used to live in Llanwrst in North Wales. The English-speakers and Welsh-speakers would get together on weekends and fight. I wonder if such things influence these stats. Also, though, the numbers of English people moving to Wales are pretty high as a ratio of the population size of the country.
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