A slew of EU Parliament election leaflets arrived on Saturday and today.

First up is a suitably half-recycled (it arrived like that in the post) leaflet from the Scottish Greens.

The tagline "Choose Hope Over Hate" is good, even if it is a variation of "hope over fear".

Rather mischievously the bar chart on the rear omits SNP, Labour & Tories. An old electioneering tactic.

The first of the today's leaflets is from UKIP.

Frankly, aside from the nonsense about Brexit (particularly in Scotland) anything with "UK" on it and Union Jacks goes straight in the bin.

Next up is the SNP leaflet.

Of all the leaflets received so far this has the best design and has a light, airy feel. I wish though the SNP would take some new photos of Nicola, they keep using the same one.

Even though this is a Euro election leaflet there is only one mention of independence. Do try harder, SNP.

I've kept the "best" till last.

"Vote for Welsh Labour"

What? You complete muppets, I live in Scotland, not Wales. The clue is my address.

A complete waste of money by Labour, but at least we will be able to make jokes at their expense.

The leaflet design is also terrible, about as interesting as a wet Wednesday in Wrexham.


Today, the Tory EU Election leaflet arrived.

A one-trick pony pushing a single policy. Other than "no more referendums" this leaflet contains no real policies. Nicola Sturgeon gets far more mentions than "Conservatives" and "Ruth Davidson" combined. This is negative campaigning on stilts.

The horrible colours is not a photo failure, they really are like that.

The same style of leaflet seemed to work well for the Tories in the 2017 General Election. As they don't have any actual policies they have obviously decided to re-run the same style of leaflet.

I don't think it will work for them this time. Firstly, because pulling the same trick will likely have diminishing returns. Secondly, because the Brexit Party will be competing for the same voters.

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