A slew of EU Parliament election leaflets arrived on Saturday and today.
First up is a suitably half-recycled (it arrived like that in the post) leaflet from the Scottish Greens.
The tagline "Choose Hope Over Hate" is good, even if it is a variation of "hope over fear".
Rather mischievously the bar chart on the rear omits SNP, Labour & Tories. An old electioneering tactic.
Next up is the SNP leaflet.
Of all the leaflets received so far this has the best design and has a light, airy feel. I wish though the SNP would take some new photos of Nicola, they keep using the same one.
Even though this is a Euro election leaflet there is only one mention of independence. Do try harder, SNP.
Today, the Tory EU Election leaflet arrived.
A one-trick pony pushing a single policy. Other than "no more referendums" this leaflet contains no real policies. Nicola Sturgeon gets far more mentions than "Conservatives" and "Ruth Davidson" combined. This is negative campaigning on stilts.
The horrible colours is not a photo failure, they really are like that.
Disgusting, focused hatchet job.
The same style of leaflet seemed to work well for the Tories in the 2017 General Election. As they don't have any actual policies they have obviously decided to re-run the same style of leaflet.
I don't think it will work for them this time. Firstly, because pulling the same trick will likely have diminishing returns. Secondly, because the Brexit Party will be competing for the same voters.
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