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I'm incredulous that the vote was five years ago yesterday. Where has the time gone?

This was definitely one of those moments where I can remember exactly where I was when I heard the news.

Not surprising that the ramifications of that result are still rumbling on.

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I've always wondered if the word "Brexit" had an effect on the outcome.

Brexit is a portmanteau of British (or Britain) and Exit. This new word was used to describe not just the act of leaving, but, also the process, & the referendum. The term was used casually by both those supporting Remain and Leave. Why? The equally applicable "Bremain" was hardly ever used.

I've not seen any research on this topic. However, the terminology employed usually has an effect on the outcome.

@fitheach yep, I can remember it also, and being slightly heart broke that the friend I was travelling with at the time admitted he hadn’t voted as he didn’t think people would really vote leave 😭

@mdales
As the turnout was ~72% there must've been a lot of people just like your friend.

@fitheach @mdales

I think even many leavers simply assumed that such things as Continental holidays, and trade/business would still miraculously continue as before (without extra costs/hassles) because "the EU needed the UK", and/or had reached the age where a holiday in Ibiza or going to an outdoor rave in France wasn't appealing to them any more..

@vfrmedia
I've seen lots of stories about Brits living in Spain voting Leave. They somehow thought the UK could Leave, and it wouldn't affect them. Turkeys and Christmas comes to mind.

@mdales

@fitheach If it had been a campaign between UK Remain vs Cod Wars Electric Boogaloo, you think that might have given a different outcome?

@tfb
The language used is important. That is why, for example, there was so much discussion about the wording of the referendum question.

However, the media latched onto the word Brexit, and it was used to the detriment of the alternatives. Most people get their "info" from the media. The frame of reference for most people was then set. A different word may have resulted in a different outcome.

@fitheach I agree the British media coverage was generally positive, but reading Irish and French papers the word Brexit had a sinister ring to it.

@fitheach (Of course ‘british’ is often slightly negative in those same places)

@tfb
I never said the British media coverage was positive. If anything it was exactly the opposite.

@fitheach I meant more that they used Brexit as a positive word, not like they were spitting it out. But that's probably more a reflection of the societies, and in the UK they should have avoided the term.

@tfb @fitheach Well the alternative word was "remain", which sounds static and uninteresting. Do any of us want to merely "remain"?
This has been gone-over a number of times before in the navel-gazing of the remain side.
A bit like the way USA politicians like to name bills things like "The JOBS Act" (Where JOBS might be a crude backronym of "Jerkishly Obfuscated Bullshit" for all anyone knows).
Makes me kinda more appreciative than before of the whole "terms of reference" process that sometimes seems to delay debate or political progress on things over here.

@seachaint
No, the opposite would have been Bremain, as I stated in my original post. I have never seen the media use of Brexit, as opposed to Bremain, discussed elsewhere. However, I'm sure you will be able to provide copious citations proving me wrong.

@tfb
@[email protected]

@fitheach @tfb @trebach I meant that the word used to describe "not brexit" was "remain". And that there have been essays written about how the lack off branding for the remain argument was a failure.

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