Mozilla and Facebook are jointly developing a new tracking technology and they're joking it's going to preserve your privacy. Don't forget to condemn them for it. We don't want ANY ads, period. Yes, we know it's going to mean that FB/GOOG have no revenue.
This is proposed under " Private Advertising Technology Community Group", the advertising-focused group of W3C. They're vandalizing the greatest repository of knowledge in history, don't let them get away with it.