Dutch media company NPO ("the BBC of the Netherlands") abandons user-tracking and makes more money from advertising, than it ever made on user-targeted ads.


Outlier, or portent?

And how do I tweak my AdBlock and uMatrix plug-ins to always whitelist anyone using this advertising model?


Addendum: And yet, when I visit this media company's site today—along with various subsidiaries—they still warn me about the cookies they will inflict on me, and my uMatrix and NoScript plug-ins clearly show google-connected libraries in use.

WTF is this article talking about?


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