People used to own their own websites in the pre-social media phase.
The ISP model was web hosting. Everyone would be a publisher. Everyone would have their own website.
Now the model is: you provide the content for someone else's website, for free. You don't own it, and it is used for a comprehensive surveillance system like the world has never seen to not only observe, but to manipulate and influence your affect and conduct. It is aggregated and used by every government and large corp.