"I don't see how you couldn't say it's a meaningful drop. Fifteen million is a lot of people, no matter which way you cut it. It represents about 6 percent of the total U.S. population ages 12 and older. What makes it particularly important is if it is part of a trend. This is the second straight year we've seen this number go down."
"All the bad press about Facebook..."
What? Is there any other kind?
I am absolutely certain that FB management will be looking at the per user income. Continual userbase growth would never be possible and the signs are that it may be in decline. A focus on "privacy" might be an acknowledgement of this reality. Solidify the existing userbase and get them using FB more might be the strategy.
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